This month, New Yorkers will be treated to a breath of fresh air as the billboards of cabs around the city will be taken over by art instead of advertisements. Show Media, the company owning the majority of NYC's cab billboards, will be replacing the usual home of forced consumerism with pieces from such renowned artists as Yoko Ono, Alex Katz, and Shirin Neshat.
A real breathe of fresh air, Show owner and art enthusiast John Amato responded to the companies resulting loss of revenue by saying "I thought it was time to take a step back. January's a slow month. I could have cut rates but instead I decided to hit the mute button and give something back to the city." Be sure to take a look and enjoy as it is not going to last...
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Via:
nytimes /
thisheartsonfire
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