December 29, 2009

COPENHAGEN ZOO ADVERTISING


This great ad campaign just came out from Y&R and artistic director Peder Schack to promote the Copenhagen Zoo. A really well executed campaign, the advertisement comes in the form of a bus wrap depicting a snake crunching the bus.

Once upon a time, I was a wide-eyed intern at Y&R and remember something similar that was done in the subways of NYC for the Bronx Zoo. A really great example of working outside the box from a firm I have come to truly respect as an icon in the advertising world.

Via: fubiz

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