November 3, 2009
FLY BANNERS AT THE FRANKFURT BOOK FAIR
The Frankfurt Book Fair saw a very unusual marketing technique this year as hundreds of banner-clad flies flew around the room. To advertise their booth, Eichborn, the publisher with the fly symbol, attached 200 ultra light banners to 200 flies who flew around the room promoting their sponsor. A hilarious little advertising campaign by the brand, the banners dropped off after a short time leaving the flies unharmed.